Why Networking Events are Like Awkward First Dates (And How to Make Them Work for You)

Why Networking Events are Like Awkward First Dates (And How to Make Them Work for You)

Let's face it: networking events can be awkward. You walk into a room full of strangers, trying to make small talk and make connections that could potentially help your accounting firm grow.

It's kind of like going on a first date, except instead of trying to impress a potential romantic partner, you're trying to impress a potential client or business partner.

But just like with first dates, there are ways to make networking events work for you. 

Here are some tips to help you find the right events, make a great impression, and come away with new connections that could help your accounting firm succeed.

Finding the right events is like finding the right dating app.

Just like there are a million dating apps out there, there are a million networking events to choose from. Some are geared towards specific industries or types of professionals, while others are more general. Do your research and find the ones that are most likely to attract the people you want to meet. And just like with dating apps, don't be afraid to swipe left on events that don't seem like a good fit.

Dress to impress, but not like you're trying too hard.

Just like with first dates, you want to make a good impression at networking events. But you don't want to come across like you're trying too hard. Dress professionally, but don't wear anything too flashy or revealing. And please, no pickup lines - unless you want to make everyone else in the room cringe.

Don't talk too much about yourself.

On a first date, it's easy to fall into the trap of talking too much about yourself. The same goes for networking events. Sure, you want to tell people about your accounting firm and what you do, but don't dominate the conversation. Ask questions, listen to what others have to say, and find ways to make a connection that goes beyond just talking about work.

Be yourself - but the best version of yourself.

Just like with first dates, it's important to be yourself at networking events. But that doesn't mean you should show up in sweatpants and a t-shirt, or start talking about your love for obscure anime shows. Be yourself, but the best version of yourself. Be confident, be professional, and be friendly.

Follow up, but don't be too pushy.

After a first date, you might send a text or call to say you had a good time and would like to see the person again. The same goes for networking events. Follow up with the people you met, but don't be too pushy. Send a friendly email or connect on LinkedIn, and let the conversation flow naturally from there.

Join industry associations and organizations.

Joining industry associations and organizations is a great way to meet other professionals in your field and learn about upcoming networking events. These organizations often host conferences, webinars, and other events that can help you expand your network and stay up-to-date on industry trends.

Attend local business events.

Check your local business newspapers or websites for upcoming events in your area. Chambers of Commerce, local business councils, and other organizations often host networking events and business expos that can provide opportunities to meet other professionals in your community.

Use social media.

Social media platforms like LinkedIn, Twitter, and Facebook can be great resources for finding networking opportunities. Follow industry leaders and organizations, join industry-specific groups, and look for events that are being promoted online.

Host your own networking event.

If you can't find a networking event that meets your needs, consider hosting your own! Invite other professionals in your field to attend, or partner with a complementary business to co-host an event. This can be a great way to meet new people and establish yourself as a thought leader in your industry.

So there you have it - why networking events are like awkward first dates, and how to make them work for you. With these tips in mind, you'll be able to navigate the world of networking with confidence and charm. Just don't forget to bring some breath mints, just in case.